University of Ceramic Tile and Stone hosting live workshop at Coverings 2026 to help architectural sales reps develop ‘bulletproof’ specifications
( Date: 2026/1/29 9:36:16 )
Coverings attendees are invited to register for the “How to be a Professional Architectural Sales Rep” workshop being held Wednesday, April 1 from 1–5 p.m. PDT at the Las Vegas Convention Center. This live training will teach how to be a successful professional architectural sales rep, providing tactics to help ensure you make the sale.
Students will learn how to develop “bulletproof” specifications resistant to value-engineering and substitutions. Students will also learn how to develop meaningful relationships with architects and how to target and track projects to help ensure they get the order.
The training will focus on the “6 Characteristics of a Successful Architectural Sales Representative”: being Strategic, Organized, Persistent, Honest, Reliable, and having Exceptional Communication Skills.
Trainers Vince Moiso and Donato Pompo will share their many years of experience being professional architectural representatives, as well as sales managers training and managing architectural sales reps. They are the authors of the University of Ceramic Tile and Stone (UofCTS) online course “The Complete Guide on Developing Tile & Stone Specifications with Architects.”
The live Coverings workshop is based upon the content from that online course and accompanying book. For a sneak peek, check out this video presentation.
Special offer
Students who attend the live training session in Las Vegas will be provided with a quick reference guide from “The Complete Guide on Developing Tile & Stone Specifications with Architects” course along with handouts and a personalized Certificate of Completion. The students will also receive a 50% discount off the UofCTS online course “The Complete Guide on Developing Tile & Stone Specifications with Architects,” which includes a digital copy of the course’s student reference guide.
The first 20 people who register for the live workshop will also be given a free copy of the nook “The Complete Guide on Developing Tile & Stone Specifications with Architects” at the end of the workshop.
The special price to attend the Coverings workshop is $300 per attendee. Space is limited. To register, click on Registration. Coffee, water, and snacks are included.
From: tileletter